The reality of fashion blogging, or content creating as some others call it. Being a young entrepreneur out off instagram and fashion blogging seems easy. I mean why wouldnt it be? Dont you just take photos and get paid millions? But really, it isnt all just fun and games. Fashion blogging and content creating may seem simple, but it takes just as much sweat and tears as any other job would offer.
WARNING: very long ramble below😂
When i explain what i do, most of the time, they would think its so easy. All i have to do is post a photo anyway... But really, so much work is put into every single photo. And as stupid as i sound admitting it, i have had way too many emotional breakdowns just thinking about how my photos look, what to write, what to post, when to post, how much i have, how much i made, and more. As content creators we are expected to make good content. And to do so requires a quality camera and even time to take the photos.
My weekends are filled with photoshoots. They dont have to be fancy, i can just take my mom, but at the end, most of my weekends are filled with just a trip to some fancy cafe with a camera, when i could really be spending this time on hanging out with friends or family. And even then, not all the results are satisying to me, and i end up only using a photo out of the 50 other photos of the same outfit taken that day...(not even exaggerating). And then there is blogging. Its not always easy to think of exactly what to write for each blog post. Even though my blog isnt all that succesful at the moment, it still makes that bit of difference. To write about a product or outfit and make it seem interesting is a challenge. We cant just say "oh i got this lipstick and its really good' and expect to make any cash out of it. Sometimes, i even spend hours looking through other blogs just to find inspiration for my own posts. It really isnt as easy as we make it seem.
And then there is finance. Many people expect different things when i explain how i make money off social media. Of course, opinions differ from one person to the other. Most of my younger followers think i make no money at all, some people expect me to make 50.000 per post, and some people i know think i make millions each post. But really how much can a 14 year old make with just 8000 followers?
Its 2016, millions and millions of people are on social media, and many of them have hundreds of thousands or millions and millions of followers. How am i to make millions of money out of just 8000 followers? Well, in reality, i don't. While i do make enough money off my page, i most definitely do not make millions per post.
First of all, every instagrammer, content creator, blogger, etc have different prices for their pages. Not just basing them off their amount of followers, but also their reputation and quality. I know people with millions of followers who barely make 500k a post, and even some with 2000 followers who make 2mil a post. It really depends on who you are, how your page looks, how you post, how much interaction you have, and more. So you really can't just go walk around and guess how much money we make off our pages.
I realise i've been going slightly off topic, so how much do i make? To start the answer of this question, no i am definitely not one of those lucky people who get paid millions a photo with just a decent amount of viewers, but i have to say i make an okay amount of money basing it off my follower count at the moment. Just like most other fashion bloggers and content creators, i too have packages for brands who would like to work with me. For example, posting one photo of just a t-shirt would be 300k, 2 posts would be 400k, 3 posts would be 500k, and so on. Prices would differ of course from product to product. Better quality outfits would cost less, and accesories or cosmetics would cost way more. If i were invited to an event or to go have a formal photoshoot, of course i would charge them a lot more than just sponsored posts. And considerring i post almost everyday, twice a day sometimes even, i make aproximately 9 million a month. While that isnt much, considering how much most other bloggers like Olivia Lazuardy (who has 196k and makes 73 mil a month), i am pretty happy with how much i can make with just as little as 8000 followers. Especially as i know people with over 300k who makes barely half of what i make each month off their social media platforms.
Gaining more popularity.
Another common thing i get asked would be how i gained so many followers within just a few years. I remembered only having 900 followers at the end of 6th grade, and fast forward 4 years i'm here with 8000. To begin with, i know having 900 followers isnt little, especially for a 12 year old. And how i started my account was being a super cringey kid who posts crappy photos on instagram. Until the point where in 6th grade, i met my teammate Chloe Purnama. She doesnt know this, but i was such a big fan of hers. She had the most amazing feed and fashion taste, and was fashion blogging at the time and had 5k. (She's a succesful public speaker now) and i thought to myself, i want to fashion blog too, i want to have thousands and thousands of followers. So that day i deleted my 700 crappy photos and started posting OOTD photos every saturday, and before i know it had reached 900 followers. As i improved my feed, i gained about 2000 followers within that same year.
But what really boosted my followers up is reputation. Coincidentally, a close family friend of mine owns MNC's talent management. She often invited me to many different public events to meet new people who are oh so inspiring. Getting invited to these events and getting to meet new people from MNC definitely help build a better reputation. It builds a bigger social network between you and others, and since these events are already big on their own, the audience from these events as well as the fans of new people we meet would start to find you. And if you appeal to them (feed and all) then there you go, better reputation and followers online.
Before this blog posts gets out of hand, i will end my long a** ramble here. Just remember that no matter what we do, whether or not it is to make a living, make sure to still enjoy it and have fun, and to not be too stressed out about what youre doing. Much love everyone❤️
wearing my mom jeans by @need.and.grab